Even though there are many places to buy groceries, when doing so in the Southeast, it is always important to consider the Publix weekly ad. The weekly ad, which Publix releases on Wednesday or Thursday, depending on where you live, is the key to saving money at Publix. The ad lets you know where the true savings can be had at Publix each week. There are two very important parts of the Publix weekly ad to consider each week – the BOGO (buy one get one free) deals and the “Essentials.”
The Publix weekly add lists the BOGO deals by department, using a small black circle with “Buy 1 Get 1″ inside of it to mark the many items they have on sale each week. This circular logo makes it easy to find the best deals in each week’s ad. One way to use this part of the circular to your advantage is to combine the BOGO sales with coupons. Publix allows customers to use two coupons for its BOGO items. For example, if cereal is BOGO, then you can use two coupons to make the price of cereal even better.
Another important part of the Publix weekly ad is the “Essentials,” usually displayed on the back page. These are items that are typically on sale for a month and that might be considered staples in the typical grocery budget. The “Essentials” usually include at least one kind of dairy, meat, pasta, snack, and paper product each month. You can also use coupons on these items as well to increase your savings.
A new, yet favorite feature of the Publix weekly ad, is the ad viewer page set up at the Publix website. This recently improved feature allows customers to view the entire ad online. Viewing the ad on the Publix website, you can browse page by page, by department, by brand, or even by just listing the BOGO items. It is especially helpful that Publix designed the page for making your grocery list as well. All a customer has to do is hover over the item in the Publix weekly ad, click the pop-up description and then click “Add to List.”
Jeremy Oms is a lead grocery specialist at NewFoodCenter, dedicated to building a community of frugal grocery shoppers in your area. Sign up at http://www.newfoodcenter.com/signup to see Publix weekly ad for free!
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